Finagle Lanka (Pvt) Ltd. is an industrial bakery product manufacturer and distributor, located in Ekala. Their main product portfolio includes breads, buns, biscuits, cakes, pastries and frozen food. Having humble beginnings as a home baking business, the company has presently outgrown into one of the largest players in the industry, acclaiming to be the first Sri Lankan bakery to obtain ISO 9001:2000 and HACCP certifications. With the initial outbreak of the COVID-19 pandemic, similar to all the other players within the bakery products industry, Finagle faced the challenge of ensuring product availability and customer reach, while confirming health, safety and quality aspects which required extensive attention during the period. Through a successful strategy formulation and implementation process enabled by the industry foresight inherent to the business, Finagle has countered these challenges, while safeguarding corporate resilience and employee job security.